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04.20.14
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Bea Heller, D.C.
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August 2004
(modified from June 2004 message)
Dear OCCD/CCA Member:
It is finally time to pass the baton. I have served as OCCD
President for 5 of the last 6 terms. I have great confidence in Dr.
Paul Gregory serving as your next President.
We have reached the most of the goals, which I have set for my terms
in office.
 | Get the meeting notices out before the meetings in a cost effective way. I created postcards so that they could be mail-merged by Kinko’s and sent at bulk mail rates from the post office, rather than using a costly and frequently late bulk mailing service. This also eliminated the need for hand labeling and stamping from initially 1100, to 1616 postcards this past year. Yeah!
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Meetings were scheduled 6 months to one
year in advance, as per CCA guidelines. Unfortunately, this
did not continue after my 3rd term.
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Increase attendance at General Meetings. We went from 5 to 65-70 attendees!
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Speakers were professional presenters.
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Meeting topics included cutting edge technology, ways to make money, improve our practices, marketing, golf games,
etc.. I wanted to add topics that we might not have heard at our usual seminars and would appeal to different doctors with different interests. I began to see different faces each time we had meetings.
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Speakers were required to become CCA
members.
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Sponsors were required to become CCA
members.
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We greatly increased our Professional Affiliate membership by offering tabletop space, and requiring door prizes of their choice to give away at meetings.
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I called every member during my 2nd term and personally spoke with
them. This allowed me to add fax numbers, and for the first time, E-mail addresses, to our database. I also discovered that we were mailing to incorrect addresses. This has greatly improved our ability to communicate with our members.
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I instituted our website to replace the function of our costly newsletter. After Kenneth Martin, D.C., was no longer working on our initial website, I took over the creation and editing of our website. By changing the website to a Front Page format we have eliminated our dependence on custom coding writers. This has allowed me to use off-the-shelf software with the assistance of Tony Vaca as our website host. Utilizing his services allows us to be placed high on the search engine lists.
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Our membership increased from 135 doctors
to 190 doctors. I have had the opportunity to sponsor about
25% of the additional members. CCA and all of our members have
been a great help in this endeavor.
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Have inexpensive, easy to find, centrally
located meeting rooms with catered dinners. This past year our
meeting speakers/sponsors fully paid for ¾ of our General
Meetings. We went from very expensive cookies and coffee at a
very expensive hotel - to a free meeting room and finger food
- to the community center in Costa Mesa with catered dinner.
Our next meeting, June 8, will be at El Torito Grill, Fashion
Island. We will have delicious Mexican Food - All courtesy of
our sponsor, TrueMRI!
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Offer our website as a means to communicate
with each other and CCA. You can always go to the website to
find other members, place ads for CA’s and associates. (I
have a new CA who saw the ad while looking up her DC on the
Internet and found our website!) As a member benefit, there is
no charge for placing an ad for an OCCD/CCA member. (I have
had people join CCA just to place an ad!) You can also find
previous speakers listed, as well as our upcoming events. I
have created more than 300 pages on our website for your
benefit.
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Help promote the practices of our members. I have listed all our members on our website. Potential patients may search by city for a member doctor. I have personally taken photos of members at our meetings, edited them, and had them placed on our website along with information about the practices of each doctor.
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Created a toll free, easy to remember
number to reach CCA. 1-866-OCCHIRO is for our members to use
and for potential new members to call CCA.
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Improved the image of chiropractic to the
public via our website
www.OCCHIRO.org and via our
matching yellow page phone number listing for CCA/OCCD. Our
website serves as a resource for the public regarding
chiropractic, our education and training, nutrition
information, etc. It gives us a professional image.
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At each meeting we donate money from
non-members to the CCA-PAC.
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Members attend general meetings for FREE as a members benefit.
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We hired Sharon to update our mailing list
and added over 500 non-members from the State Board website to
our CCA/OCCD mailing list. These people were receiving any
information from CCA or us. From that point we had her do an
Internet search for phone numbers. We then had her call all
new numbers to get fax numbers and e-mails. We started with no
e-mails and only a few fax numbers. We now have over 700 fax
numbers, 400 e-mails and a mailing list of 1610 OC doctors.
This has greatly improved our chances of getting new members.
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Having our finances kept in Quicken instead
of pegboard. This allows us to eliminate the cost of an
accountant creating the reports needed to be sent to CCA and
can help us better track our expenses.
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Reduced spending of BOD meetings by meeting
in homes rather than restaurants.
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Have professional headshots of officers on our website. Thanks to a photographer friend of mine, this finally happened for free, in 2002.
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Have every OCCD BOD position filled. This
year we actually have more people running than positions. We
still have many Presidential appointed positions available for
Dr. Gregory to fill. |
I could not have accomplished this by myself!!! I would like to thank:
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Dr. Burdi for helping me convince the BOD
we needed to join the 21st century by going digital. Thanks
for all the help with the mass e-mailing and assistance with
the postcards and for being there to help check-in attendees
at General Meetings.
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Dr. Nowicki for keeping us informed about
legislation and his tireless political work and CCA-PAC
efforts.
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Dr. Bates for working with me so diligently
throughout these 5 terms. During my first year, helping me
find a new meeting room for free, setting up the general
meetings and speakers, giving me guidance, stuffing envelopes
during CCA Directors meetings, and more. I have always valued
your advice. Thank you for stepping in to help continue the
work of Treasurer and learning Quicken. Your professionalism
is greatly appreciated.
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Dr. Storm for taking on the task of transferring our finances, and for tackling the daunting task of initially categorizing everything into Quicken.
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Dr. Murphy for serving as Treasurer and Secretary. Thanks for keeping meticulous records, making the transition to Quicken much easier.
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Dr. Caldwell for being there at every General Meeting with food, scheduling and suggesting speakers, making the meetings go smoothly while serving as 1st VP.
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Dr. Ahrens for his work with membership and for his professional guidance.
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Dr. Gahn for his generous spirit of caring
and volunteerism.
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Dr. Soloway for her go-get-it-done-now
attitude.
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Dr. McAndrews for sharing her skills in
marketing, editing, helping with the flyers, helping with our
Town Hall Meeting and her professional guidance.
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Susan Pellegrini for her tireless
assistance at OCCD BOD and General meetings. She always had
great smile on her face. She is greatly missed as a BOD member
and as a friend.
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Dr. Thomas for helping out with e-mailing
and promoting our meetings even when not on the OCCD BOD.
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Dr. Kole for his enthusiasm and desire to
promote Chiropractic.
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Dr. Dundas for his suggestions at General
Meetings.
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Dr. Pryal for going above and beyond the
duties of his elected OCCD BOD positions. He has been our best
Secretary, setting the standard at a high level. As Alternate
Director, thank you for attending 2 of the last 3 Directors’
Meetings and reporting back with meticulous, accurate and
timely messages. Thank you many times over for the many
referrals of speakers and sponsors. Several have donated
thousands of dollars to OCCD. Your professional contacts have
been greatly appreciated. Thank you for your willingness to
step in, as a speaker when one was needed, twice! I have
always been able to count on you to go over and beyond the
call of duty. Thanks for the help you have given me through
the years, when I need another professional or legal opinion
regarding OCCD matters. Your wisdom and years of chiropractic
experience have been a great help to me.
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Shawn Steel for his continuing generosity
and support of CCA and OCCD.
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Dr. Gregory for his work in many OCCD BOD
positions, especially with his membership work. He could
always be counted on for helping with general meetings. His
professionalism and desire to do what is right is a great
asset to our profession. Thank you for taking the baton. I
look forward to watching OCCD grow and prosper with your
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There is still more to be done.
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We need to be able to reach as many doctors
as possible, especially when a legislative crisis pops up. CCA
has now hired a staff person to update their list from the
State Board. We still need people to help us locate phone
numbers, fax numbers and e-mail addresses of non-members. It
costs us a lot of money to mail to everybody, so stay on that
digital highway!
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Please check the website to see that your
practice information is correct. If you want your picture on
your listing, please attend the next general meeting June 8,
so I can take your picture. You may also e-mail me a digital
headshot. Limit your listing to include techniques, PT
equipment, specialties, QME. Do not list that you do
Work/comp. Give us your website and e-mail address to post for
you. E-mail this to me. If your listing needs correcting
notify me. CCA has no way set up for me to get changes, only
adds and drops.
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If you wish to use our classified section, please send me the add and notify me when the add needs to be removed. If you found a new associate, sold something, send a testimonial. This helps me recruit new members.
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If you have a lead for a new member, notify
me so I can tell them the benefits of joining and what our
website can do. Also call Scott van Horn. Ask other
professionals (MDs, PTs, Other vendors) to join as
Professional Affiliates for $175 year.
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Notify Dr. Nowicki of your interest in
being a Key Doctor.
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Call Dr. Gregory at 714-541-0400 and
volunteer for an OCCD committee.
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Give Dr. Thomas leads for speakers and sponsors.
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Fill out the OCCD survey on the other side
of this letter and return it so we can plan for the next year.
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Vote and Volunteer!
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Thank you for the opportunity to serve as your
OCCD President for so many years. I started without many computer
skills. I have learned a lot. I have grown a lot. I have, at times,
put in more than 20 hours per week at this volunteer job. This has
taken its toll on my health and on my practice. I need to focus more
on myself now.
I hope to see you all at the General Meeting and at the June
Convention.
Sincerely,
Bea Heller, D.C.
President, OCCD
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